Month: June 2014

Revenue solves all known problems.

Facing a tough economy, Eric Schmidt, Google Executive Chairman said, “More revenue solves all known problems.”

If we take the view that “more is better” – why shouldn’t that also be true for privacy? And the two ideas – more revenue and more privacy – do not have to be mutually exclusive.

Today there is a certain financial incentive to keep user’s data safe. As we’ve seen too many times lately, security breaches can upset customers and get your CEO fired. But other than that, the market delivers only a slap on the wrist and no significant revenue damage.

That is the proverbial stick.

But about the carrot?

What if, the more you keep a user’s data private, the more money you make? What if there was a way to make more money from users’ data without reselling or sharing it? What if there was a way to help your customers understand themselves though their data. To help your customers get better recommendations. And all without storing the user’s data in the cloud?

It’s possible. Any business can still deliver targeted, data-driven marketing to their customers and prospects. It is done by basically giving the user his or her own advertising service.

We move advertising from the cloud to the user’s device – where data stays safe and sound while still attracting relevant ads and offers that work.

It’s possible to move beyond the (educated) guessing of what an user might be interested in to a world in which the users can frankly disclose their interests—all within the confined space of their device. Customers can learn to use their device without fear and inhibitions because only their device knows. No one tracking your behavior, no one following your location. Your device serves as a discreet, efficient assistant.

It would be like talking with your doctor or attorney. When I go to my doctor or attorney I don’t avoid talking about my real problems and needs, because they truly can help me, they protect my privacy, and they have a lot to lose if they don’t.

Imagine that your bank can push your latest shopping data to your device, your device will learn from that data, and then give you recommendations. Imagine that the bank will make a cut of the profit we can deliver to the user. Would the bank be interested to share that data with anyone?

Imagine you can make money by not having your users’ data in the first place. Any data you have is released to the user signed by your certificate, and as long as that data delivers value to the user, you get a cut of the advertising profit.

Imagine that, instead of reselling or sharing your user data with other companies, you keep it all to yourself, and only share it with your customer. In a sense, you have a monopoly on your user’s data. Why would you want to share that data if it would dilute your revenue?

Imagine entering a store that does not track your location nor require you to log in or give personal information just to recommend products or deals to you. Instead, the store would offer its products over WIFI (and their physical location in the store), and your device will recommend products based on your interests without requiring data input. Your device would help you find an item without telling the cloud where you are because your device has your profile and the map of the store. Why would the store ever want to get in the messy and expensive business of gathering , securing, and analyzing your data just to deliver recommendations from your information?

Imagine that the Cell Tower or the WIFI router will give you News, Weather, Products, Business listings and Ads for your location. They don’t need to disclose your location and they can act as distributors of local data, and your device would not need to connect nor disclose to a centralized cloud your profile. Imagine, the Cell Tower and WIFI router owner would make a cut of the advertising profit too. Wouldn’t they have a financial incentive to keep secret your location?

Ads will stop being “advertisement” and transform into a valuable service for the user, a way to connect them with relevant businesses and products of interest.

The users might actually want to click that Ad. That ad will be the result of the insight into their motivations and behavior; not the sometimes creepy surveillance of various actors into their private world.

Imagine the perfect marriage between Privacy, Security, Convenience and Revenue.

Imagine someone builds that.

You don’t have to imagine anymore, because we are actually building it.

Computers, Freedom, and Privacy Conference (CFP 2014)

We are happy to announce that our Co-founder, Edison Nica, will be one of the three panel members for New Approaches to Data Security: Control the Data, Not Just the Boxes and Pipes at CFP on Monday, June 9th at 4pm.


The panel is organized by Kristy Matteson, Vice President of Marketing at Absio Corporation, who’s  pioneering new ways to secure and control digital information. Here is a short description of the panel:

After 30 years of attempting to protect our data by securing our computers and networks (the boxes and pipes) with little to no success, the time has come to take a different approach. This panel will examine the fundamental shortcomings of traditional cybersecurity and presents alternative solutions, such as the use of data controls.


The speakers at this panel are:

Deborah Hurley is the Principal of the consulting firm she founded in 1996, which advises governments, international organizations, companies, civil society organizations, and foundations on advanced science and technology policy.  She is a Fellow of the Institute for Quantitative Social Science at Harvard University and directed the Harvard University Information Infrastructure Project.  At the Organization for Economic Cooperation and Development (OECD), in Paris, France, she identified emerging legal, economic, social and technological issues related to information and communications technologies, biotechnology, environmental and energy technologies, nanotechnology, and science and technology policy.  Hurley organized annual meetings on protection of personal data and privacy, including reviews of the OECD Guidelines for the Protection of Privacy, protection of health data, and privacy by design.  She was responsible for drafting, negotiation and adoption of the OECD Guidelines for the Security of Information Systems.  She also initiated OECD activities on cryptography technologies and policy in the early 1990s.  Prior to joining the OECD, she practiced computer and intellectual property law in the United States.

Hurley is Chair, Board of Directors, for the Electronic Privacy Information Center, and has served on many other governmental and non-governmental boards and committees, including for the International Federation for Human Rights (FIDH), American Association for the Advancement of Science, National Academy of Sciences Research Council, and U.S. State Department, where she was Co-Chair of the Working Group on Privacy, Security and Export Controls.  She carried out a Fulbright study of intellectual property protection and technology transfer in Korea.  She is the author of Pole Star: Human Rights in the Information Society, “Information Policy and Governance” in Governance in a Globalizing World, and other publications.  Hurley received the Namur Award of the International Federation for Information Processing (IFIP) in recognition of outstanding contributions, with international impact, to awareness of social implications of information technology.


David Kruger is Vice President of Sales at Absio Corporation. He has more than 25 years of experience in product and service development and management, consulting and project management. David’s passion for regaining privacy and the value of digital property in the Internet Age led him to join Absio Corporation, a software platform and applications provider that is pioneering new ways to secure and control digital information. David believes that digital information is private property and carries all the rights and obligations that are associated with other forms of property. Prior to joining Absio, David was founding CEO of Air Partnership Professionals, LLC, a web-based service that helped pilots find co-owners and form partnerships, cooperatives, fractionals and flying clubs. From 2006 to 2008, David was Vice president of Sales and Marketing for Workplace Architects/Quest Software (now owned by Dell Inc.), the leading provider of drag, drop and configure application development web parts for Microsoft SharePoint. From 1999 to 2006, David served as Vice President of Sales and Marketing for Construction News Service (now iSqFt) in commercial construction and operated Forensic Recovery Group, recovering unearned insurance premiums in corporate bankruptcies. His focus included requirements analysis, design, managing software development, and the selection and training of delivery partners. Earlier, David designed and delivered engineered safety, security, and fire protection solutions to multiple industries: petrochemical; oilfield, pulp and paper; water/wastewater; power generation, manufacturing; aggregate/cement; steel; and aerospace. He also served as client liaison to OSHA and EPA. David is a published and contributing author of numerous white papers and articles about safety and cybersecurity.


Edison Nica is the co-founder of 0PII, working to enable a new revenue stream for privacy: advertisement. His goal is to create a safe, secure environment that allows your users to securely engage with your products and services online with the knowledge that their data is not being mined, used or manipulated. He is building a platform enabling mobile apps to display privacy aware advertisements and recommendations, based on the private profile which is stored encrypted on customer’s device only.

He is a believer in user data ownership and control too, extending the Android’s Network Permission model with a service that provides real-time, user controlled, fine-grained access to Internet, preventing malware apps from stealing the user’s data.